Thursday, February 26, 2009

Bacon-Wrapped IT Certifications Tucked in a Snuggie, For the Zombie in You


As an internet marketer, it is difficult not to notice trends and various memes take hold with rapid speed.

Today I saw an article on Time's Blog made it official declaring 2009 the year of the Zombie, also noting their replacement of Vampires as the otherworldly creature du jour. I've been chanting "Must Eat Brainz" around the office for months now and Left 4 Dead is on constant play on our Xbox, so I already knew this to be true, and it reeked of SEO wizardry. Besides, zombies and vampires are quite the cultural metaphor for the economic crisis.

Time editors: We are Time and our Page Rank stinks! Let's talk to the blogging team and see what they have up their sleeves... Bloggers: Zombies are hot! Editor: Zombies, really?!? Blogger: Yes! Zombies! Let's write an article on our blog about zombies! You know, Diablo Cody is doing a Zombie Movie now? Editor: Who's that? Ok, never mind. Blogger: Hey, I know! We'll throw vampires in their for good measure, maybe we can play off the popularity of the True Blood/ Twilight thing too! Editor: Ok, whatever you say, internet magicians.

I work for a developer of IT Certification Training. How can I make these latest (and soon to disappear) trends work for our advantage? I've got it! Let's offer Bacon-Wrapped IT Certifications Tucked in Snuggies as Zombie-Bait!