Bacon-Wrapped IT Certifications Tucked in a Snuggie, For the Zombie in You

As an internet marketer, it is difficult not to notice trends and various memes take hold with rapid speed.

Today I saw an article on Time's Blog made it official declaring 2009 the year of the Zombie, also noting their replacement of Vampires as the otherworldly creature du jour. I've been chanting "Must Eat Brainz" around the office for months now and Left 4 Dead is on constant play on our Xbox, so I already knew this to be true, and it reeked of SEO wizardry. Besides, zombies and vampires are quite the cultural metaphor for the economic crisis.

Time editors: We are Time and our Page Rank stinks! Let's talk to the blogging team and see what they have up their sleeves... Bloggers: Zombies are hot! Editor: Zombies, really?!? Blogger: Yes! Zombies! Let's write an article on our blog about zombies! You know, Diablo Cody is doing a Zombie Movie now? Editor: Who's that? Ok, never mind. Blogger: Hey, I know! We'll throw vampires in their for good measure, maybe we can play off the popularity of the True Blood/ Twilight thing too! Editor: Ok, whatever you say, internet magicians.

I work for a developer of IT Certification Training. How can I make these latest (and soon to disappear) trends work for our advantage? I've got it! Let's offer Bacon-Wrapped IT Certifications Tucked in Snuggies as Zombie-Bait!

Inspiration: Why Am I Doing This?

There are what often feels like a million great blogs about marketing, SEO, social media, the interwebs and the various topics I am writing about. What can I possibly add to the conversation?

While I have many years of marketing communications experience behind me, I am learning Social Media and SEO as I go. Honestly, I think that's is still the case for a lot of people, at this moment in time, 4/25/08. I'm not particularly thrilled with the work our outsourced SEO firm is doing. It's fair, not excellent. A lot of link building, but little else. The links aren't on industry-related sites. The article content- don't get me started. I think I can probably do better, time permitting. I am passionate person, which extends into my work.

My Dad is on Facebook is my opportunity to learn the best way I know-- by doing. To stretch my writing skills above and beyond corporate jargon and press releases. To write about topics other than work. To share amusing things with my family and friends, and maybe even some strangers. To finally get the code correct for the stumble upon and del.icio.us icons at the bottom of my posts in Blogger, which is annoying me. To grow, stretch my legs, stumble and pick myself back up.